With average landing page conversion rates varying from 3% to 11.45% and higher, finding a top-quality landing page designer who can transform clicks into sales is more important than ever. However, hiring landing page designers can be tricky. You need to understand that designing a landing page requires an ultra-niche skill set that differs from other types of design work, such as websites.
For example, a properly tested and targeted landing page can lead to a 300% conversion increase, according to Findstack. This requires knowledge of A/B testing, conversion rate optimization, and user psychology, all skills specific to landing page design.
Constant changes in technology and marketing strategies are also influencing the hiring trends that you should apply to your search:
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Increased demand for specialization in CRO
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Emphasis on data-driven design that uses analytics tools to refine and optimize pages
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Focus on mobile optimization to accommodate the majority of web traffic
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Integration of advanced technologies, such as AI and machine learning
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Compliance with privacy laws and GDPR/CCPA regulations
You should also take environmental sustainability into consideration: The internet currently generates about 3.7% of carbon emissions globally, according to Sustainable Web Design. Landing page designers who can minimize the carbon footprint of digital products are becoming more relevant.
Perhaps the most valuable trend for your business is the growth of the gig economy and the availability of global freelance and remote-location designers. However, before diving into the hiring process, you should understand what landing page designers do, what talents and experiences are necessary, and how to interview and select your ideal candidate from a short list.
Hiring a Freelance Landing Page Designer
It has been reported that 78% of businesses in 2023 turned to freelance and remote hiring platforms that feature a much broader pool of talent than they access locally. Furthermore, it makes more sense to hire a freelance landing page designer to work on a project-to-project basis than it does to worry about what you are going to do with a part- or full-time landing page designer once they complete the job. Plus, some freelance hiring platforms even provide project management services, taking even more of the work off your hands.
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Aspect
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Freelance Designer
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Full-Time Designer
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Cost Efficiency
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Potentially lower costs due to per-project payment, no benefits or office space required
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Higher costs including salary, benefits, and workspace
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Skill Specialization
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Access to specialized skills as needed without long-term commitment
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Can develop a broader range of skills over time, beneficial for varied company needs
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Flexibility
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High flexibility with the ability to scale up or down based on project needs
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Less flexibility, as changes in business size or direction may lead to redundancies
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Long-term Commitment
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Less commitment, easier to terminate if project needs change
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Higher commitment, contributing to long-term stability
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What Does a Landing Page Designer Do?
“Landing pages are designed with a specific goal in mind, such as capturing leads or making a sale. By eliminating distractions and providing a clear call-to-action, landing pages can significantly increase conversions compared to regular web pages,” says landing page designer Faith Amaole. In short, the name of the landing page game is Conversions. So, what does a landing page designer do to achieve that goal?
These professionals are responsible for understanding your business and marketing objectives above all else. They must also have a firm concept of design and layout techniques — a landing page with a clean and simple design increases the conversion rate by 66% when compared to visually complex layouts, as reported by Convrrt. Landing page designers’ responsibilities also include compliance with legal standards and regulations. This includes web accessibility guidelines that allow people with disabilities to use your landing page.
At the core, designers should be able to quickly adapt to changes in consumer behavior, evolving technology, data interpretation, and search engine algorithm updates. Additionally, it is crucial for skilled and experienced landing page designers for hire to stay up to date on the latest marketing and design trends and methods that make your landing page more effective, such as:
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Microinteractions: Subtle animations or effects that respond to hovering or clicking make your interface feel more responsive and engaging.
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Dynamic personalization: Tailoring landing page content that changes dynamically according to the user’s profile increases relevancy and the likelihood of conversion.
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Mobile-first design: Ensuring that your landing page performs well on small screens as well as standard web browsers makes for a seamless experience.
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Dark mode compatibility: The popularity of dark mode is growing, and designers should make sure your landing page can switch automatically based on user settings.
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AI-powered chatbots: Bots that can interact intelligently with users, from providing information to handling complex queries, enhance landing page engagement.
These responsibilities and skills are why you should hire dedicated landing page designers to create and manage your landing pages. They have the necessary knowledge to build a fully optimized page with a great design, which benefits your company by increasing your ROI by an average of 223%, according to VentureBeat.
Why Hire Landing Page Designers?
Why hire landing page designers? There is no shortage of statistics that outline the importance of landing pages and what makes them effective. Many of them have to do with elements that are second nature to professional landing page designers.
The chance is slim that a general in-house or even a web designer will have extensive experience with CRO, color and layout psychology, and copywriting. A top-tier landing page designer can incorporate these unique skills along with traditional web design skills to convert page visits to leads or sales.
How To Hire Landing Page Designers?
Learning how to hire landing page designers begins with knowing where to start. Tapping into the freelance and remote marketplace connects you with 76.4 million workers in the U.S. alone, and many of those freelancers provide knowledgeable services like landing page design. Multiplied on a global scale, this means you can access high-quality talent that simply may not be available on the local level.
As you look through portfolios, keep in mind these skills that differentiate the best designers from the average:
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Advanced understanding of user experience, including user flow, information hierarchy, and interactive elements that increase conversions
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Proficiency in conversion rate optimization, including A/B testing, heatmaps, and analytics to constantly improve effectiveness
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Strong copywriting and persuasive communication to craft compelling content that aligns with visual elements and resonates with the target audience
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Mastery of psychological triggers that subtly influence emotions and actions, which make the call-to-action more compelling
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Adaptability and learning agility necessary to fine-tune strategies based on the most current insights and evolving digital marketing landscapes
When narrowing your candidate list, consider your design requirements and what level of talent you will need to achieve the desired results. For instance, a junior landing page designer will usually have less than two years of experience and a rudimentary understanding of basic programming languages and design principles. They can generally handle straightforward projects with simple design tasks or modifications to existing templates.
Mid-level designers have been in the field for about two to five years and should be able to manage full landing page projects from conception to implementation. In addition to being more proficient in design languages and tools, they are starting to incorporate analytics that confirm their design decisions.
Senior designers have been creating landing pages for at least five years. They can deal with very complex and high-stakes projects with a strategic approach based on the combination of their knowledge and experience. Furthermore, senior landing page designers often lead design teams and mentor junior designers.
Of course, there is typically a much higher price tag for expert-level designers. However, if you only need a basic landing page or are on a tight budget, a junior landing page designer who shares your vision and work ethic can do just fine.
What Skills To Look For When Hiring Landing Page Designers
Finding a qualified landing page designer hinges on understanding what skills to look for, especially if you need to vet designers yourself. Of course, they should have the necessary technical skills and a comprehensive portfolio that includes successful, impactful landing pages. Designers should also mesh well within your company culture, have strong collaborative capabilities, and be able to effectively manage projects.
Let us dive a little deeper into the specific landing page designer skills to look for.
Technical (Hard) Skills
Technical skills, or hard skills, are the techniques and methods designers use to actually build and optimize landing pages. Some of the must-have technical skills include:
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Excellent design skills, including color theory, layouts, and typography
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Persuasive copywriting skills that convince visitors to take action
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Familiarity with web development languages (HTML, CSS, JavaScript)
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Experience with design tools, such as Adobe Creative Suite and Sketch
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Knowledge of analytics, including CRO and A/B testing and reporting
Did you know that a landing page that loads in one second converts
three times more visitors than a page with a five-second loading speed? Your ideal designer should. A thorough understanding of landing page best practices like this one can dramatically affect the success of your project.
Soft Skills
Soft skills are intangibles like certain personality traits that make landing page designers easy to work with and contribute to the project’s success. In fact, 57% of employers value soft skills more than technical skills. Examples of desirable soft skills include:
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Facilitates effective communication and listens actively
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Demonstrates empathy and understanding of the users’ perspectives
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Identifies problems quickly to provide logical solutions
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Stays flexible and adapts designs as necessary
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Thinks creatively and creates innovative designs tailored to the target audience
Qualified landing page designers should also have strong critical thinking, organizational, and time and financial management abilities.
How Much Does It Cost To Hire Landing Page Designers?
According to Brimar Online Marketing, the price per project of the top ten landing page designers on Fiverr ranges from $5 to $2,000, with an average of $300. If you are hiring hourly, the average rate is $66 per hour, with designers available from $20 per hour to over $150 per hour. Landing page projects generally take between one and 25 hours, so the total average cost would be $66 to $1,650.
Make sure you account for freelance hiring platform subscription and contest fees, which vary from a few dollars per month to over $1,000 per contest. There are also project fee percentages to consider, which vary widely according to the platform and size of the job.
Tips for Writing a Landing Page Designer Job Description
Start by browsing landing page designer job descriptions and incorporate some of the best ideas into your listing. Structure your job description and keep it short; posts longer than 700 words often attract fewer prospects. Along with the essential elements of a listing, take the time to showcase exciting projects and sell your company’s culture and vision with links to testimonials or a dedicated landing page.
At interview time, combine methods such as technical assessments, behavioral interviews, and pair programming exercises. Using more than one technique will give you more of the pros:
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Accurate technical skills assessment
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An idea of how the candidate fits into your company culture
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How well the candidate works with others
These should outweigh some of the cons:
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Candidate testing anxiety
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Unconscious interview bias
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Dedicating a team member to a low-level project
The technical assessment and the pair programming exercise will give you a good idea of their hard skills, but what about the more nebulous soft skills? Look to the candidate’s pair programming performance to assess teamwork and interpersonal skills, and a properly conducted behavioral interview can tell you about everything else. For instance, ask for specific anecdotal evidence and describe hypothetical situations to gain the most accurate insights into adaptability and creative thinking.
A well-crafted landing page design job description, especially one that proclaims inclusive hiring practices, posted on a global hiring platform will return a very diverse list of candidates. Be sure that your hiring practices are fair by first understanding and recognizing any unconscious biases you might have. Standardize your interview questions so that your assessments are consistent, and use diverse hiring panels with peers of different backgrounds.
Common Interview Questions To Ask When You Are Looking To Hire a Landing Page Designer
You will get the most complete picture of your candidate when you ask the right questions. Make sure they are specific and leading so that the answers demonstrate their proficiency (or lack thereof).
What have been your primary responsibilities as a landing page designer?
The answers should show a thorough understanding of a landing page designer’s role. This includes creating a visually appealing, fully optimized page that meets your expectations and falls within budget.
How did you respond to a specific incident of harsh client criticism?
As your candidate describes the incident, look for evidence that they handle feedback well and are willing to compromise with a client. The overall goal is a landing page that is both satisfactory and effective.
Can you describe a few of the design elements of an optimized landing page?
Conversion rate optimization is a highly specialized and prized skill. Your candidate should be proficient in landing page best practices and understand how the design directly affects conversion rates.
What landing page design tools do you most often use?
Your candidate does not need to have an exhaustive list, but there are certain tools that express a degree of fundamental knowledge about design and web analytics in general. Listen for names like Photoshop, Illustrator, and XD from Adobe, Sketch, Figma, WordPress, and Google Analytics.
How To Find Freelance Landing Page Designers for Hire
Discover where to find landing page designers for hire. You could post to a local job board or newspaper, search at design and technology networking events, and connect with local design and technology colleges to find landing page designers. You can also access a talent pool of thousands of qualified designers worldwide through the freelance and remote marketplace. Whether you have budget limitations, time constraints, or vetting concerns, or need the whole project managed, you can find a platform with features that suit your situation.
Review the best sites to hire landing page designers and note what each can do for you. To help you decide which platform is right for your project, look for straightforward pricing, candidate vetting, direct communication with designers, and talent quality. For example, TopTal offers fast hiring and features the top 3% of fully vetted talent, all with no work from your end.
Before you hire, remember these key considerations:
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How quickly do you need to complete your project?
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What level of landing page design experience do you need?
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How expansive is your project?
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What is your budget?
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Can your designer work remotely?
A high-caliber designer will provide you with a landing page that is aesthetically appealing with an increased conversion rate. Keep up on current market landing page designer hiring trends and strategically target your ideal candidates. Interview them effectively, and relax knowing you have expertly matched talent on your team. The landing page designer you hire transforms page visits into leads and sales, which returns on your investment and benefits your business as a whole.